• When a news story is just the beginning of the conversation, try Storify

    Let’s say you want to share an interesting news story with your friends. You might use a variety of different tools — Digg, Twitter or Facebook to name a few — but the end result is usually the same. You share a link, and that link leads to one destination — the article.

    But what if the news story is sparking a big reaction from readers? People are tweeting and blogging and posting interesting responses online. You might want to not only share the article, but also the conversation about the article.

    Storify lets you do that.

    Check out this story module I created on Storify about a celery recall at a food processing plant in San Antonio:

  • How journalists use social media

    MacBook keyboard

    In this great post at Mashable, Leah Betancourt profiled five journalists, including yours truly, and asked why we use social media:

    There’s a lot of hype behind measuring social media ROI. But what about the payoff on an individual basis? Those who invest time into social media on a daily basis need to see a return on that time to make it worthwhile. Journalists who regularly use social media tools such as Twitter and Facebook on the job with success make it part of their daily routine, and focus on communicating quality content that’s worthwhile to recipients.

    There’s good advice for everyone in this post — not just journalists. “Though this post focuses on journalists, many of their tips can be more broadly applied to anyone working with social media tools.”